4th Aug 10

New Contest :  Primer will be giving away a number of t-shirts for the rest of this month. Become a facebook fan for a chance to win and become part of the caffeine generation .
Go here:
http://www.facebook.com/GetPrimer



WOW ! Now in original Peppermint and new Cinnamint!


Each spray of Primer will most certainly freshen your breath, but it will also sends caffeine rushing through your blood stream. Five sprays is more caffeine than an energy drink.  And because it is getting absorbed in your mouth (rather than battling out stomach acid), you’ll get the boost really fast.


Primer Caffeinated Breath Spray is just about the most perfect caffeine deployment system ever devised. You know you need this. So buy some, freshen your breath, and wake up – now!

Each 8ml container contains caffeine.


Contains caffeine. Not recommended for children, pregnant or breast feeding women, or caffeine sensitive persons.


4th Aug 10

FOR IMMEDIATE RELEASE:

Local Entrepreneurs Get Help from Price-Chopper Supermarkets


Easthampton, MA, August 4, 2010 - Techistry, Inc, one of the very first graduates of the STCC Entrepreneurial Institute,  started as a software design company founded in 1997 by Easthampton resident Jacob Del Hagen.  Over the years, he transformed Techistry into a product design company that makes innovative new products for businesses and retail consumers.


One of the projects the company’s founder embarked on in early 2007 was the creation of a caffeinated breath spray called PRIMER®.   The product was initially designed for programmers and internet gamers but quickly gained a cult-like following thanks to ThinkGeek.com.   The idea is that the caffeine is absorbed under the tongue giving the user an energy boost equivalent to about a cup of coffee, and the breath freshener provides a powerful blast of peppermint or cinnamon.


In early 2010 the company started to expand from the web sales into the convenience store market where it was at first was met with some resistance by local convenience store distributors, regardless of promising sales over the internet.


Their first big break came from New York based Price-Chopper supermarkets who has stocked PRIMER® in its checkout aisles of all its stores.


Del Hagen says “We were hoping to work with local distributors as a launching point since this is my home area.   I guess I was thinking home town boy made good kind of a thing.  Price Chopper really deserves a lot of credit and we are so very grateful to them.”


Since then, the company has opened up several major accounts inside and outside the US including the announcement that Pine State Distribution of Maine has started to carry PRIMER® and graciously offered to service any convenience stores in Western Massachusetts that would like to carry the line caffeinated breath sprays.


Finally, when we asked Del Hagen how on earth did you come up with this idea? Del Hagen says “My brother and I were on a very late night trip to Manhattan. We were just totally sick of energy drinks, very tired, and our breath was bad. At that very moment PRIMER® was born.  It’s the American Dream.”  Techistry has several other innovative, energy projects set to hit the markets in 2011 as a follow on to PRIMER®.



PRIMER website:  www.itsgotime.com

###


2nd Jun 10

LONDON (Reuters) – Caffeine addiction is such a downer that regular coffee drinkers may get no real pick-me-up from their morning cup, according to a study by British scientists.


Bristol University researchers found that drinkers develop a tolerance to both the anxiety-producing and the stimulating effects of caffeine, meaning that it only brings them back to baseline levels of alertness, not above them.


“Although frequent consumers feel alerted by caffeine, especially by their morning tea, coffee, or other caffeine-containing drink, evidence suggests that this is actually merely the reversal of the fatiguing effects of acute caffeine withdrawal,” wrote the scientists, led by Peter Rogers of Bristol’s department of experimental psychology.


The team asked 379 adults — half of them non/low caffeine consumers and the other half medium/high caffeine consumers — to give up caffeine for 16 hours, and then gave them either caffeine or a dummy pill known as a placebo.


Participants rated their levels of anxiety, alertness and headache. The medium/high caffeine consumers who got the placebo reported a decrease in alertness and increased headache, neither of which were reported by those who received caffeine.


But measurements showed that their post-caffeine levels of alertness were actually no higher than the non/low consumers who received a placebo, suggesting caffeine only brings coffee drinkers back up to “normal.”


The researchers also found that people who have a genetic predisposition to anxiety do not tend to avoid coffee.


In fact, people in the study with a gene variant associated with anxiety tended to consume slightly larger amounts of coffee than those without it, Rogers wrote in a study in the Neuropsychopharmacology journal, published by Nature.


This suggests that a mild increase in anxiety “may be a part of the pleasant buzz caused by caffeine,” he said.

(Reporting by Kate Kelland; editing by Peter Graff)


5th Mar 10

Jacob Del Hagen, the president Techistry® INC an innovative consumer product development company has their first hit with the new brand; Primer® which is energy plus breath freshener.


The brand has a very cult like loyal following from the early adapters, mainly computer programmers on-line for many years and is now starting to trend in c-stores across the United States.

read more


21st Feb 10

Energy Drinks and Convenience Store Products


When it comes to making products faster, better, and cutting edge leave it to the geeks. From Apples Ipod to cutting edge search by Google, the web guys and gals have revolutionized the way we live and think. As 2010 starts we are seeing this group push its way into the multi-billion dollar c-store market place with innovative new products that have started on the internet. With an eye on huge chains like 7-11, Wawa, Circle K as well as 1000’s of independent distributors, they think they can make more profits, better margins with less risk.


No firm better show this phenomena then Techistry® INC the founders of Primer® Caffeinated Breath Freshener. The product was started as a simple idea of making energy drinks smaller in 2005 has escalated into a product line called Primer® that can delivery over 14 energy shots per container and freshen your breath.

read more


20th Feb 10

According to NACS, there are 144,541 Convenience Stores, 35,612 Supermarkets, 37,654 Drugs Stores, 27,247 Dollar Stores, and 1,207 Wholesale Clubs in the US.


Our annalists indicates flat growth in Convenience  store chains. However, we believe the market is ideally situated for the introduction of strong new brands and products.  These new brands are going to be strongly based on the internet culture and making a leap to the brick and mortar buyers.


According to Jacob Del Hagen an entrepreneur and the founder of Primer ® Energy + Breath Freshener “ We suspect there is a seat change going on where we are seeing the very talented internet entrepreneur move into retail product development.  This is great news as they truly are at the pulse of the next generation of consumers.“


read more


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