Energy Drinks and Convenience Store Products
When it comes to making products faster, better, and cutting edge leave it to the geeks. From Apples Ipod to cutting edge search by Google, the web guys and gals have revolutionized the way we live and think. As 2010 starts we are seeing this group push its way into the multi-billion dollar c-store market place with innovative new products that have started on the internet. With an eye on huge chains like 7-11, Wawa, Circle K as well as 1000’s of independent distributors, they think they can make more profits, better margins with less risk.
No firm better show this phenomena then Techistry® INC the founders of Primer® Caffeinated Breath Freshener. The product was started as a simple idea of making energy drinks smaller in 2005 has escalated into a product line called Primer® that can delivery over 14 energy shots per container and freshen your breath.
With its extensive IT background, the company has transformed from making software systems and internet applications to making and developing innovative consumer products.
“Our goals are simple, we use a combination of computer engineers and web designers to make consumer products. If they show promise we then work with our team of brokers and C-store distributors to place these products in the convenience stores of the world. “ Said Jacob DelHagen one of the founders of Primer
So will this new model work? We asked some product consultants.
“We saw the Primer guys at the 2009 NACS show in LAS Vegas. They had a small 10X10 Booth with a line at some point of 4 buyers deep. So yea, I would say that the module these guys are using is working.“ Said a senior product consultant.
DelHagen went on to say “Our module cuts the risk for convenience stores by pre testing new products for them, before they go on the self. We believe the marrying of products founded on the internet with brick stores are a natural fit for c-stores. This also allows entrepreneurs to innovate but to be realistic about future sales. “
“Our flagship product Primer breath spray, is an example of this and has been driven by the internet and gamming market in particular Thinkgeek.com and Chemical Evolution who we own much thanks“
With products like Primer Caffeinated Breath spray hitting the energy drinks market we may be seeing a changing of the guard similar to when a walk man became an Ipod.
The only question now is, are Convenience Store buyers smart enough to follow the trends for bigger profits or are they going to sit on the side lines and lose billion the same way the music industry did?