Products

PRIMER ® and Patented PRIMER ® Technology

We are redefining, the energy drink market with the introduction of PRIMER ® ARCTIC BUZZ and CINNAMINT, a peppermint breath spray infused with CAFFEINE. PRIMER ® is positioned to satisfy the caffeine craving consumer.

In addition, its dual use as a refreshing breath spray enhances its marketability to the breath conscious consumer. PRIMER’s ® high speed energy delivery system delivers more caffeine per unit than our energy drink competitors and has the added benefit of freshening breath with a strong peppermint flavor. PRIMER ® began online sales in 2007. First sales were initiated by ThinkGeek.com–a multimillion dollar retailer.

We’re a member of NACS (National Association of Convenience Stores) and are securing distributors and retailers nationwide. PRIMER’S ®

Primer has excellent retail margins and comes in a blistered form for peg-able display systems. Taste the energy!

TARGET DEMOGRAPHICS

DEMOGRAPHIC	REASONS THEY CONSUME PRIMER
18-55 year old males/coffee drinkers/smokers/students	They are the main energy drink consumer and are always looking for new ways of consuming caffeine.
Programmers	Obsessed with caffeine in all forms. Tested and geek approved.
Athletes	Want a caffeine rush before/after an athletic event but don’t want calories associated with energy drinks and coffee.
Professional females	Primer is a no calorie way of getting energy and freshening breath at the same time.

ENERGY DRINKS VS. PRIMER CAFFEINATED BREATH SPRAY—PRIMER WINS EVERY TIME

ENERGY DRINKS	PRIMER
EXPENSIVE!	PRIMER ® is equivalent to 17.5 cans of a Typical Energy Drink
Cans are large and bulky to carry	PRIMER ® is a small 4 inch tube with 8mls of liquid
Only a single use	PRIMER ® has 70 sprays, “uses”, per bottle
Beverage ban in airports & arenas	PRIMER ® is acceptable at airports and arenas
Taste of Caffeine is “Bitter”	PRIMER ® uses a patent flavor to mask caffeine bitterness.
Lack of potency	PRIMER ® 5 sprays = 1 energy shot. Caffeine goes where it needs to be IN YOUR BLOODSTREAM!