PRIMER ® and Patented PRIMER ® Technology
We are redefining, the energy drink market with the introduction of PRIMER ® ARCTIC BUZZ and CINNAMINT, a peppermint breath spray infused with CAFFEINE. PRIMER ® is positioned to satisfy the caffeine craving consumer.
In addition, its dual use as a refreshing breath spray enhances its marketability to the breath conscious consumer. PRIMER’s ® high speed energy delivery system delivers more caffeine per unit than our energy drink competitors and has the added benefit of freshening breath with a strong peppermint flavor. PRIMER ® began online sales in 2007. First sales were initiated by ThinkGeek.com–a multimillion dollar retailer.
We’re a member of NACS (National Association of Convenience Stores) and are securing distributors and retailers nationwide. PRIMER’S ®
Primer has excellent retail margins and comes in a blistered form for peg-able display systems. Taste the energy!
|DEMOGRAPHIC||REASONS THEY CONSUME PRIMER|
|18-55 year old males/coffee drinkers/smokers/students||They are the main energy drink consumer and are always looking for new ways of consuming caffeine.|
|Programmers||Obsessed with caffeine in all forms. Tested and geek approved.
|Athletes||Want a caffeine rush before/after an athletic event but don’t want calories associated with energy drinks and coffee.|
|Professional females||Primer is a no calorie way of getting energy and freshening breath at the same time.|
ENERGY DRINKS VS. PRIMER CAFFEINATED BREATH SPRAY—PRIMER WINS EVERY TIME
|EXPENSIVE!||PRIMER ® is equivalent to 17.5 cans of a Typical Energy Drink|
|Cans are large and bulky to carry||PRIMER ® is a small 4 inch tube with 8mls of liquid|
|Only a single use||PRIMER ® has 70 sprays, “uses”, per bottle|
|Beverage ban in airports & arenas||PRIMER ® is acceptable at airports and arenas|
|Taste of Caffeine is “Bitter”||PRIMER ® uses a patent flavor to mask caffeine bitterness.|
|Lack of potency||PRIMER ® 5 sprays = 1 energy shot. Caffeine goes where it needs to be IN YOUR BLOODSTREAM!|